| The Business Case for Etiquette |
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| Written by PJ McGuire |
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It seems as though rude and thoughtless business behaviors are on the rise; you see it almost everywhere you go. However, this lack of consideration for others will certainly damage business relationships and hurt the company’s bottom line. It is a well known fact that the cost of finding new clients is significantly higher than the cost of retaining existing clients. In fact, Frederick Reichheld of Bain & Company reports that:
Over the last few decades, our society has become more casual, even in business. Schools don’t teach etiquette or manners anymore; therefore, many well-educated professionals have not received formal training and have not been exposed to appropriate business behaviors. They are entering the corporate arena without proper preparation, and are representing your organization to the outside world. Training by Modet can bring these executives up to speed —in a fun and interactive workshop or seminar that they won’t soon forget! 58% of clients who experienced rudeness in a business interaction discontinued that partnership. (Eticon)With the expense of acquiring new clients, can your company afford to lose business due to an unintentional slight or faux pas?
Again, here is where Modet can help. Our workshops, seminars and executive coaching are customized to meet your organization’s needs and cover a wide range of etiquette and protocol topics. Participants discover, in a relaxed and non-threatening environment, the small nuances of business behaviors as well as how proper etiquette can help them project a positive image to their clients. The "soft skills" of business etiquette and protocol should become the foundation for all interactions with your clients—a strategy that will give your organization a competitive advantage. Whether you like it or not, first impressions last. The foundation of business etiquette and protocol is respect and consideration for others. Making proper etiquette a part of every business interaction helps to put clients at ease and makes them not only feel good about themselves, but also you and your organization.
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